Are trademark authorization and brand authorization under the Civil Code the same?

If you have your own Trademark, you can transfer the trademark to others at an appropriate time, or authorize others to use your registered trademark. Sometimes you may encounter the terms trademark authorization and brand authorization. , what are the differences between the two? Below, in order to help everyone better understand the relevant legal knowledge, the editor of Legal Savior Network has compiled relevant content, hoping to be helpful to you.

Are trademark authorization and brand authorization the same?

Trademark authorization and brand authorization are of course are different.

Trademark authorization, also known as trademark license, means that the trademark registrant authorizes Others use its registered trademark. The authorized person engages in business activities (usually producing and selling certain products or providing certain services) as stipulated in the contract, and pays the licensor corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and business management Guidance and assistance in other aspects.

The "Trademark Law" stipulates that the licensor shall supervise the licensee's use of its registration Trademark product quality. The licensee shall ensure the quality of the goods using the registered trademark. If a registered trademark of another is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.

Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand he owns or represents to the authorized party in the form of a contract The authorized person shall engage in business activities in accordance with the provisions of the contract (usually producing, selling a certain product or providing a certain service), and pay corresponding fees to the authorized person - royalties; at the same time, the authorized person shall provide personnel training, organization Guidance and assistance in design, operation and management. Nowadays, brand licensing is no longer an academic field studied by a few special people. Many companies regard brand licensing as an important tool for marketing. It can even be said that brand licensing has become one of the most powerful and effective methods of marketing and brand extension in modern times. , and applied in an increasing variety of ways.

Obtaining trademark authorization has the following five major benefits:

You can use trademarks to instantly gain consumer awareness of your company's products. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it.

Improve the profit level of the enterprise. The same product, combined with the popularity of the trademark, can bring higher prices and higher sales than the original, bringing more profits to the company.

Directly benefit from the trademark licensor’s huge promotional activities. In order to maintain the market position and popularity of the trademark, trademark licensors must continuously cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees.

Get immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand logo will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers.

Can most effectively obtain guidance and assistance from authorized persons in personnel training, organizational design, operation and management, etc., and learn and even improve their good business models to drive Development of company-owned products.

The above content is the relevant answer. Generally speaking, product authorization mainly depends on the quality of the product. Brand authorization not only guarantees the quality, but also guarantees the quality. Moreover, training is required. These two authorizations have their own benefits. If you have other legal questions, you can consult the relevant lawyers on the Legal Savior Network.