Can a brand without a trademark join?

Nowadays, many entrepreneurs prefer to franchise stores, which is relatively worry-free. However, when joining, you must check the safety and reliability. For example, does the other party have a trademark? If there is no trademark, can you still join? Below, in order to help everyone better understand the relevant legal knowledge, the editor of Legal Savior Network has compiled the following content. I hope it will be helpful to you.

Can brands without trademarks join?

You cannot develop franchise stores without a trademark.

Product trademarks, store names and service names are signs that can clearly describe the products or services of a natural person or legal person. No matter what type of franchise it is, trademark is the basic factor that constitutes the franchise and the cornerstone of its system. After the franchise agreement is signed, the franchisor will provide the trademark to the franchisees for use, and has the obligation to strictly maintain the image and reputation of the trademark.

The so-called franchise means that the headquarters authorizes the brand to be used by franchise stores. In other words, the headquarters must first own the brand before it can be authorized to franchise stores. In other words, the headquarters must first obtain a trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce. Before joining, franchisees must confirm that the headquarters indeed owns the brand before they can join with confidence. The right to use a trademark refers to the right of the trademark owner to exclusively use the approved and registered trademark on the approved goods to obtain legitimate benefits.

Since the reform and opening up, franchise stores are making breakthroughs in the modernization process of my country’s retail industry. The scope of business stores belonging to a certain industry has developed into business stores, and has shown the following diversion characteristics:

First, it is diversion to supermarkets and convenience stores develop. For example, vegetable markets, grain stores, grocery stores, coal stores, etc. are classified into supermarkets or convenience stores respectively. This development changed the nature of these specialty stores, making them part of a food-focused general store operation.

The second is to develop into large-scale stores. Through reconstruction, expansion, and reconstruction, these franchise stores have become commercial buildings that match department stores. In addition to maintaining certain professional characteristics, the business content also has the characteristics of a department store.For example, many professional shops on Nanjing Road in Shanghai and Xidan and Wangfujing in Beijing have been transformed into such commercial buildings.

The third is to improve the suitability of products for specific consumers by upgrading a category or product and exploring, carrying forward and innovating traditional business characteristics and service features. The degree of exclusivity of demand is determined, and a chain operation mechanism is introduced to open franchise stores widely, forming a trend of large-scale operation of franchise stores and franchise stores. It can be said that the third development model represents the basic direction of the development of franchise stores in our country and has great development potential.

Based on the relevant answers above, it can be concluded that if there is no trademark, generally speaking, it is not allowed to join. Because working overtime will cause some risks, if you don’t mind these risks, you can actually sign a franchise contract with the other party. If you have relevant legal consultation, you can call the online lawyers of the Legal Savior Network for answers.