Can a well-known trademark be registered?

The core principle in my country's important trademark laws and regulations is the "registration principle", that is, only through legal registration can a trademark successfully enjoy the exclusive right to use. On this basis, well-known trademarks enjoy special treatment to break through this restriction. Next, the editor of Legal Savior Network has compiled some relevant knowledge for your reference. Let’s take a look at the content.

1. Can well-known trademarks be registered?

Well-known trademarks are registered by the China A type of trademark mark awarded by the Trademark Office of the State Administration for Industry and Commerce of the People's Republic of China after strict official screening and confirmation at the request of each enterprise.

Such trademarks have extremely high visibility and good reputation in our country, and are familiar to the general public.

Legal protection for well-known trademarks is not limited to homogeneous or similar categories of goods or services. It even applies to non-identical or non-similar categories of goods or services. Any registration or use request will be rejected and prohibited from use.

Therefore, well-known trademarks are endowed with relatively broad and highly exclusive rights.

The basic rule of my country's trademark law is the registration principle. Only when the trademark is registered can the exclusive right be enjoyed.

However, well-known trademarks are fortunate enough to be exempted from this restriction.

Trademark Law Article 23If a registered trademark needs to obtain the exclusive right to use the trademark on goods beyond the approved scope of use, a separate application for registration shall be submitted.

Article 24If a registered trademark needs to change its logo, a new application must be made Registration application.

TwoIs the change in the company's equity related to the infringement of the registered trademark?

With the change of the company's shareholders, there are no complicated procedures required to conduct trademark registration during the registration process. corresponding changes.

For a trademark, a unique identifier used by a production operator in its research and development, production, manufacturing, selection or marketing of goods or services, it is through words, images Or a combination thereof, used to distinguish the source of different goods and services, and a landmark existence with distinctive characteristics.

From this perspective, it is only necessary to ensure that the right to use the trademark is not affected when the company's shareholders change, and there is no need to specifically change the trademark.