Can Chinese surnames be registered as trademarks
There are thousands of surnames in China, and some surnames are used daily in China It is commonly used in daily life and lacks the distinctiveness that a trademark should have. Therefore, a common surname expressed in ordinary fonts and used for daily necessities or daily services cannot be registered as a trademark; however, if it is expressed in a special form and is designated for use in non-daily necessities Those with non-routine services may be allowed to register. Generally speaking, it is a case-by-case approach.
Article 11 of the "Trademark Law of the People's Republic of China" The following signs shall not be registered as trademarks:
(1) Only the common name, graphics, and model of the product;
(2) Only directly indicates the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;
(3) Other lack of distinctive features.
If the marks listed in the preceding paragraph acquire distinctive features through use and are easy to identify, they may be registered as trademarks.
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