Do I need to register a trademark to open a supermarket?

But if you hope to make your business better and stronger and achieve scale, then you should undoubtedly start the trademark registration process for future use. For relevant details and required assistance, please consult Andukaite Intellectual Property Agency Co., Ltd. in Beijing. Next, the editor of Legal Savior Network has compiled some relevant knowledge for your reference. Let’s take a look at the content.

1. Is it necessary to register a trademark to open a supermarket?

Is it necessary to open a supermarket? The answer to the question of whether to apply for a trademark is not absolutely yes.

It is undeniable that as a key weapon in commercial competition and a vanguard in market development, the importance of trademarks has long been widely recognized.

Trademark registration is a prerequisite for exclusive use rights. Only Registered trademarks can obtain full legal protection.

On the contrary, an unregistered trademark cannot benefit from legal protection, and may also face the crisis of liability for infringement from other trademark owners.

What is even more worrying is that all advertising and marketing promotion activities carried out for the store may be making wedding clothes for others.

Trademarks with exquisite design and unique charm not only help consumers remember, but the self-propagation function of such trademarks is often enough to lead the sale of goods and trigger consumer purchases. desire.

All this ultimately depends on your business strategy for this brand.

If you only intend to open a small supermarket and do not expect to expand in scale, then there seems to be no need to consider applying for a registered trademark.

If you want to grow your business, then applying for a registered trademark has become a necessary step to facilitate future business expansion or chain operations and other operations.

If you need relevant assistance, Beijing Andukaitelai Intellectual Property Agency Co., Ltd. will wholeheartedly provide services to you.

Article 3 of the "Commercial Franchise Management Regulations"

Commercial Franchise , refers to an enterprise (franchisor) that owns business resources such as registered trademarks, corporate logos, patents, and proprietary technologies, and licenses its business resources to other operators in the form of a contract. The franchisee (franchise) shall comply with the contract. Business activities that carry out operations under a unified business model and pay franchise fees to the franchisor. Other units and individuals other than the enterprise are not allowed to engage in franchise activities as franchisors.

2. Can an industrial and trading company register a trademark?

A trading company can successfully register its trademark when the following conditions are met Rights:

First of all, the trading company must have the legal rights to apply for the trademark registration;

Secondly, if the trading company is a domestic or international enterprise, it must entrust a professional agency to handle the application; and the applicant should provide complete, legal, and accurate application information; in addition, there may be other relevant regulations to satisfy successful registration. needs.