How are the accounting and management of intangible assets of small and medium-sized enterprises stipulated
Accounting of intangible assets:
Intangible assets can only be recognized if they meet the following conditions at the same time:
1. The economic benefits related to the intangible assets are likely to flow into the enterprise;
A project recognized as an intangible asset must have its production The condition that economic benefits are likely to flow into the enterprise. Because the most basic characteristic of an asset is that the economic benefits generated are likely to flow into the enterprise, if the economic benefits generated by a certain project are not expected to flow into the enterprise, it cannot be recognized as an asset of the enterprise. In accounting practice, to determine whether the economic benefits created by intangible assets are likely to flow into the enterprise, it is necessary to make reasonable estimates of various economic factors that may exist within the expected service life of the intangible assets, and this should be supported by clear evidence.
2. The cost of the intangible asset can be measured reliably.
The goodwill created by the enterprise and the brands and newspaper names generated internally should not be recognized as intangible assets because their costs cannot be measured reliably.
Intangible asset management initiatives
(1) Strengthening the rights and interests of intangible assets Management and prevention of infringement
Small businesses must promptly establish domestic Apply for a registered trademark externally to protect corporate trademarks and prevent infringement. Therefore, companies should attach great importance to the rights and interests of intangible assets and strengthen the protection of intangible asset rights and interests.
(2) Strengthening the operation and management of intangible assets
The operation and planning of intangible assets can be carried out from the following aspects:
The first is to use extended brand value. Make full use of existing brands, goodwill, etc. to develop and produce other products to help new products go on the market smoothly, reduce risks, and enhance the brand's Extensions further expand and increase brand value.
The second is to establish a financing strategy. Use the influence and credibility of intangible assets to broaden financing channels and absorb funds.
The third is to establish an expansion strategy. Enterprises must take advantage of brand effect, technology and Management advantages, achieving asset expansion through alliances, shareholdings, holdings, mergers, etc.
The fourth is to achieve low-cost expansion of enterprises. Enterprises can participate in investment through intangible asset investment and branding, and implement strong cooperation with enterprises with advanced technology to complement each other's advantages and use the high-tech content of product technology. Increase the value of intangible assets and achieve low-cost expansion of enterprises.
(3) Set up an intangible assets management department, equip specialized management personnel and improve the overall quality of personnel
(4) Strengthen the innovation and expansion of intangible assets and enhance the independent production capabilities of enterprises.
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