1. How long is the protection period for a well-known trademark?
A well-known trademark refers to a well-known trademark in China A trademark that is widely known to the relevant public and enjoys a high reputation. The relevant public includes consumers related to the certain type of goods or services marked by the trademark, other operators who produce the aforementioned goods or provide services, as well as sellers and related personnel involved in the distribution channels. Ordinary trademarks can only be protected by law in the categories of goods or services that are approved for registration and enjoy the exclusive right to use trademarks; while well-known trademarks receive varying degrees of cross-category protection due to their originality and distinctiveness; Article 39 of China’s Trademark Law stipulates : "The validity period of a registered trademark is 10 years, calculated from the date of approval of registration."
2. Factors that should be considered in the identification of well-known trademarks
(1) The relevant public’s awareness of the trademark;
(2) The trademark The duration of use;
(3) The duration, extent and geographical scope of any publicity work for the trademark;
(4) Records that the trademark is protected as a well-known trademark;
(5) Other factors that make the trademark famous.
3. Evidence materials that can be used to prove that the trademark is well-known
( 1) Relevant materials proving the relevant public’s awareness of the trademark;
(2) Relevant materials proving the duration of use of the trademark, including the use and registration of the trademark Relevant materials on the history and scope;
(3) Relevant materials proving the duration, extent and geographical scope of any publicity work for the trademark, including advertising and promotion Mode of activities, geographical scope, types of publicity mediaand advertising volume and other relevant materials;
(4) Relevant materials proving that the trademark is protected as a well-known trademark, including that the trademark has been used in China or other countries and Materials related to the protection of the region as a well-known trademark;
(5) Other evidence proving that the trademark is well-known, including the output of the main goods using the trademark in the past three years , sales volume, sales revenue, profits and taxes, sales area and other relevant materials.
The above is the relevant legal knowledge about the "well-known trademark protection period" compiled by the editor. To sum up, we can see that well-known trademarks and trademarks have the same protection period of 10 years. If you have other legal knowledge that you need to know, the Legal Savior Network also provides online legal knowledge consultation. You are welcome to provide legal knowledge consultation.