How many years is the general right to use a trademark?

The company's Trademark is very important. For many people, trademarks cannot be infringed, and imitation of trademarks is not allowed. So how long is the use period after trademark application? Below, in order to help everyone better understand the relevant legal knowledge, the editor of Legal Savior Network has compiled relevant content. I hope it will be helpful to you.

How many years does the general trademark use right last?

About the trademark use period: According to The Trademark Law stipulates:

37 The validity period of a registered trademark is ten years, calculated from the date of approval of registration.

Article 38 If a registered trademark expires and needs to be continued to be used, it shall apply for renewal of registration within six months before expiration; Those who can apply will be given a six-month extension period. If an application has not been made before the extension period expires, the registered trademark will be cancelled.

Each renewal of registration is valid for ten years.

After the registration renewal is approved, it will be announced.

Value

The right to use a trademark has general value and additional value.

The general value of the right to use the trademark and the value of the trademark itself

Any newly registered trademark The right to use it is valuable. Because, to use a trademark exclusively on a product or service, you must go through the registration process, which requires payment of funds. That is to say, a certain price must be paid first to obtain such a right, and this price reflects the value of this right. This value is called the general value of the trademark use right.

Added value of trademark use rights

Trademark use rights The added value refers to the same as the trademark markedThe part of the value that exceeds the general value related to the products and services of the company.

The added value of a trademark’s use value does not exist once it is registered. It depends on the quality of the product or service identified by the trademark during the use of the trademark. Improved and gradually produced.

The formation process of the added value of the right to use a trademark is: ordinary product or service functional trademark, style trademark and potential trademark.

The process of generating the added value of trademark use rights is divided into four stages:

(1 ) The right to use a trademark to identify ordinary products and services has no added value. At this stage, the trademark right may only have a general value.

(2) Buyers can observe functional differences between different brands in the same product or service market. Buyers will choose products based on this difference. At this time, the right to use the trademark begins to show added value. This added value is linked to the "functions" of the product or service.

(3) There are differences in style between the products identified by various trademarks, which satisfies more spiritual needs of buyers. , at this time, the added value of the trademark use right will also increase. The added value shown is not only functional, but also spiritual.

(4) After reaching the style level, if the manufacturer continues to create, it will always keep its trademark attractive and make the trademark's style If the trademark continues and buyers gradually develop permanent loyalty and trust in the trademark, the added value of the trademark will further increase. This kind of trademark is called a potential trademark. The added value of the trademark at this time shows the consistent level of products and services, and can also give the same characteristics to new products under the trade name.

The above content is the relevant answer. The useful life of a trademark is ten years. After ten years, you should apply for renewal in time, and it needs to be within six months. Apply promptly. After the registration renewal is approved, it will be announced. The bigger the product brand, the greater the trademark value. If you have other legal questions, you can consult the relevant lawyers on the Legal Savior Network.