How should the trademark use behavior of commercial enterprises in the circulation field be regulated
First, we must improve and improve trademark regulations. Strengthen trademark law enforcement and supervision. For example, when investigating and handling cases of trademark violations, the industrial and commercial administrative departments can take coercive measures such as withholding materials, cash, and suspending bank deposit payments to promptly and effectively sanction trademark violations and make trademark use in the circulation field more standardized.
The second is to strengthen the publicity of trademark laws and regulations. Improve the trademark management awareness of enterprises in the circulation field. On the premise that trademark laws and regulations are sound, the entire society, especially the trademark authorities, should use various channels to publicize trademark laws and regulations, so that enterprises can change from passively accepting management to consciously regulating their own trademark use behaviors. From the aforementioned situation that large shopping malls have not established a separate trademark management system and have not set up a dedicated trademark administrator, we can see that the awareness of trademark management among enterprises in the circulation field is generally weak. As the trademark authority, the industrial and commercial administration department should, while strengthening supervision, publicize trademark laws and regulations to enterprises based on the specific circumstances of the enterprise, improve the enterprise's awareness of trademark management, help enterprises establish a trademark management system, and standardize trademark use behavior.
Trademark management systems are generally formulated around the following links:
1. Entry review. Trademarks used for goods sold in stores (sites) should be strictly reviewed. See Whether the trademark logo, packaging and decoration used comply with the relevant provisions of trademark regulations such as the "Trademark Law", and those that do not comply with the regulations are not allowed to enter the store (venue) for sale.
