How to avoid trademark infringement when building a website
Do a good job in online store management:
1. When setting the store name : You need to pay attention to whether there are words in the store name that refer to other people's registered trademarks. If the words refer to other people's registered trademarks and the products sold are similar to the products protected by the registered trademarks, do not use the words in the store name to avoid intellectual property infringement. Complain and take unnecessary legal risks.
2. When decorating a store or launching a product:
① Do not use or use it on others Original pictures, text, and videos are edited twice;
② If you want to publish brand information, first provide authorization certificate to the relevant website and indicate the member ID;
③Do not use image processing tools to cover up all or part of the logo, do not use deformations/derivatives of the brand, and do not publish patterns that imitate the representative patterns of well-known brands. Suspected products with patterns or styles.
3. When the product is reviewed and returned because it may involve a brand: Confirm whether the brand of the product you sell involves someone else's registered trademark. If so, please confirm Whether you have obtained the authorization from the trademark owner or whether the supplier has obtained the authorization from the trademark owner. If you have not obtained the authorization from the trademark owner, please delete such products and no longer publish them, and delete similar products that have been published online. Because after publishing on the Internet, it is not ruled out that you will receive complaints from intellectual property owners and bear certain legal risks
If the product brand you sell does not involve someone else’s registered trademark , re-modify the information to avoid misunderstanding by others, and mistakenly believe that the product brand sold involves someone else’s registered trademark or that there is a cooperative relationship with the brand owner.
4. When a product is complained about intellectual property infringement, actively handle it: If there is indeed an infringement, please delete the complained product, and don’t forget to delete similar products at the front desk , to avoid being complained again; if you think the product is not infringing, please actively file a counter-notification; orYou can also actively contact the complaining party, explain the situation, and strive for the complaining party to withdraw the lawsuit.
To avoid trademark infringement, you need to pay attention to all aspects of behavior in actual applications and make your own creations according to the actual situation. Products may be damaged because they may involve brands. When reviewing returns, confirm whether the product brand you sell involves someone else's registered trademark to avoid corresponding trademark infringement.
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