How to determine similar trademarks
Determining whether a trademark is similar mainly depends on the shape, sound and meaning of the trademark itself See, two-word trademarks are no exception. Generally speaking, it can be divided into the following situations:
The first character has the same pronunciation but different font type, and the second character is the same. In general, these two trademarks The following will not be judged as similar, for example: "Lisheng" and "Lisheng". From the pronunciation point of view, the pronunciation of the two trademarks is the same, but since the significant part of the trademark is in the first character, if the first character The fonts of the characters are very different, so the probability of success will be higher.
If the first word has the same pronunciation and similar font type, and the second word is exactly the same, then the two trademarks may be judged to be similar. For example: "Tongxiang" and "Tongxiang", from the pronunciation point of view, the pronunciation of the two trademarks is exactly the same, and from the appearance point of view, they are similar. Although some agents may say that the meaning of the two trademarks is different, but because the two trademarks have different meanings, The fonts of the two characters are very similar, so the probability of successful application will be relatively small, about 70%.
The first character is the same, the pronunciation of the second character is the same, but the font is different. The probability of success is about 60%, for example: "Chuanglong" " and "Chuanglong" are two trademarks with the same pronunciation and different fonts. However, since the first character is exactly the same and the second character is in a non-prominent position in the overall trademark, although the trademark "Chuanglong" The application was successful, but there was also an element of luck.
The first word of the trademark is exactly the same, the second word has the same pronunciation and similar font style, then there is a 90% chance that these two trademarks will be Judgment is approximate. For example, "Luyuan" and "Luyuan", if either party registers the trademark first, the other party has little hope of getting it registered. If a trademark with one word is registered first, for example, the word "中" is registered first, then the following situations will not be registered: "中文", "中特", "大(小)中", "中文" "Si", "Zhong'er", "Winning the bid", etc. In the substantive examination of trademarks, function words such as "Si", "er", "er" and "特" have no actual meaning. The examiner will notThis will be taken into account, for example "Put-T" and "Pst" will definitely be judged as approximate.
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