To determine whether a trademark is identical or similar, you should first determine whether the designated goods or services are the same or similar goods or services; secondly, you should look at the form of the trademark itself. , pronunciation, meaning and overall expression, etc., the general attention of the relevant public is used as the standard, and the method of overall observation and comparison of the main parts is adopted to determine whether the trademark mark itself is the same or similar.
According to the provisions of item (1), the determination of trademark identity or similarity shall be based on the following principles:
(1) Based on the general attention of the relevant public;
(2) It is necessary to compare not only the overall trademark, but also the main parts of the trademark. The comparison should be conducted separately with the comparison objects isolated;
(3) To determine whether a trademark is similar, the distinctiveness and popularity of the registered trademark requested for protection should be considered.
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