How to price the right to use a trademark

After all, trademarks are not products. Compared with traditional physical capital, it is difficult to have clear standards to measure future returns. The value of trademark use rights is very flexible, time-sensitive, and will appreciate or depreciate. The right to use the trademark can be priced into shares. How is the right to use a trademark priced? Below, the editor of Legal Savior Network has compiled relevant legal knowledge for your reference.

How to price the right to use trademarks

There are many methods for evaluating trademark rights. The most traditional method is the accounting intangible assets valuation method.

There are replacement cost method and market comparison method respectively. and the present value of earnings approach.

The replacement cost method is used to price assets. The assessed value of the asset is derived based on the current and past technical and economic data of the asset being appraised.

It is appropriate to use the market comparison method to price assets The assessed value of the asset is deduced by inductive inference from the current technical and economic data of assets similar to the asset being appraised.

The income present value method is an analytical method. Using this method to price assets is to conduct economic analysis on the future use of the assets being evaluated to determine the assessed value of the assets.

These three methods all have shortcomings. The replacement cost method is often used to evaluate the value of trademark rights. It is restricted by the replacement conditions and cannot reflect the value accumulation factors in the process of trademark use; the replacement cost method and the market price method cannot reflect the excess profitability of trademark rights; although the income present value method can reflect excess profits. Capability", but it cannot reflect the value accumulation factors in the historical use of the trademark.

At present, the most commonly used method to evaluate the value of trademark rights is A better method is the method used by Interbrand to calculate brand value. The company calculates brand value in much the same way it evaluates other assets: based on the profits the brand is likely to earn in the future.

In recent years, risk-neutral probability measures The option pricing method of financial products under the current situation continues to be recognized by people, and as the option pricing method continues to improve, its application begins to shift to corporate investment decisions. We found that options and trademark rights are both rights and there are many similarities between them. In this article, we use the option pricing method to price trademark rights.

If your problem is more complex, our legal savior The website also provides online lawyer consultation services, and you are welcome to come for legal consultation.