How to protect the copyright of advertising slogans
As for the protection of advertising slogans, there is currently no clear provision in our country’s laws. In judicial practice, some advertising slogans will be recognized by the courts as copyrighted literary works and protected. However, such advertising slogans must be creative and obvious, and can directly and fully reflect the brand characteristics and corporate image. Advertising slogans that lack originality and have obvious traces of imitation cannot receive legal protection. Therefore, the company's advertising slogan design should be as distinctive as possible, and copyright registration should be carried out so that it can receive adequate judicial protection in the event of a dispute.
Which works are copyrighted
All rights stipulated in Article 3 of my country’s Copyright Law All works can apply for registration. Including: written works; oral works; works of music, drama, folk art, dance, and acrobatics; works of art and architecture; photographic works; film works and works created with methods similar to filmmaking; engineering design drawings, product design drawings, and maps , schematic diagrams and other graphic works and model works; computer software; other works specified by laws and administrative regulations.
According to the provisions of Article 4 of the Implementing Regulations of the Copyright Law , the meaning of the above works refers to:
1. Written works refer to novels, poems, and prose , papers and other works expressed in text form;
2. Oral works refer to works expressed in the form of oral language such as impromptu speeches, lectures, court debates, etc.;
3. Musical works refer to songs, symphonies, etc. with words or without words that can be sung or played. Works with lyrics;
4. Dramatic works, Refers to plays, operas, local operas and other works for stage performance;
5. Folk art works refer to works performed in the main form of cross talk, express writing, drumming, storytelling, etc.;
6. Dance works refer to works that express thoughts and emotions through continuous movements, postures, expressions, etc.;
7. Acrobatic art works refer to acrobatics, magic, circus, etc. through physical movements and skills Works of expression;8. Art works refer to paintings, calligraphy, sculptures and other aesthetically significant two-dimensional or three-dimensional plastic art works composed of lines, colors or other methods;
9. Architectural works refer to aesthetically significant works expressed in the form of buildings or structures. works;
10. Photographic works refer to Artistic works that record the image of objective objects on photosensitive materials or other media with the help of equipment;
11. Film works and works created with methods similar to filmmaking refer to films shot on a certain medium, consisting of a series of pictures with or without accompanying sound, and projected with the help of appropriate devices or other means. Works disseminated in various ways;
12. Graphic works, It refers to engineering design drawings and product design drawings drawn for construction and production, as well as maps, schematic diagrams and other works that reflect geographical phenomena and explain the principles or structures of things;
13. Model works refer to those made according to a certain proportion according to the shape and structure of the object for the purpose of display, testing or observation. A three-dimensional work.
The above is about the advertising slogan How to protect related content? Advertising slogans currently have no copyright in our country. After all, advertising slogans do not belong to any category that can apply for copyright stipulated in my country's Copyright Law and cannot constitute a requirement for copyright protection. However, some experts and scholars said that advertising slogans Can it be published?Rights protection needs to consider different scenarios. Since copyright protection involves a very professional nature, it is recommended that you consult the lawyers on the Legal Savior Network for help.
