How to protect trademark rights
(1) Register trademarks in a timely manner.
All trademarks formed and used by the Company are subject to national Timely registration under the Trademark Law makes it a registered trademark protected by national law to protect the exclusive rights of the trademark. While protecting domestically, we must also pay attention to the registration protection of international trademarks to prevent infringement disputes caused by preemptive registration of trademarks.
(2) Perform defense registration as needed.
In order to prevent others from using it on different categories of goods For identical or similar trademarks, the trademarks can be separately registered for defense in similar or non-similar product categories to effectively prevent the trademark rights of the trademark from being infringed.
(3) Pay close attention to the dynamics of national registered trademarks and conduct trademark monitoring.
The company's trademark management team pays close attention to each issue of the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce, and understands the national trademark authorities' regulations on trademark registration, change, transfer, and Professional announcements on licensing, revocation, etc. are released to the public. Its special role is to allow all sectors of society to supervise trademark work, maintain the seriousness of national laws, and protect the exclusive right to trademarks.
After a company has a registered trademark, it should pay close attention In each issue of the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce, if you find that a trademark that is identical or similar to your own registered trademark has been initially approved and announced by the Trademark Office, you can promptly file an objection with the State Administration for Industry and Commerce to avoid infringement of your trademark rights. .
(4) If counterfeiting or infringement is discovered, It should be dealt with promptly.
If you find that your trademark has been infringed, you can Complain to the industrial and commercial administrative department at or above the county level and request for handling, or directly file a lawsuit with the People's Court. In order to quickly and effectively stop and investigate trademark infringement, the company management department should submit a "Complaint" or "Indictment" to the accepting authority ", and at the same time provide a copy of the victim's "Trademark Registration Certificate", drawings of the infringing trademark, packaging, invoices, physical objects and other evidence related to the infringement.
(5) Pay attention to accumulating basic information about corporate trademarks , evaluate the value of the trademark.
The value and popularity of trademarks are related to the sales of enterprise products Geographical scope is closely related. In addition, advertising is also an important part of increasing trademark awareness. The information and data on the company's product sales, advertising contract expenses, etc. are all to verify a brandIt is an important basic information on the brand’s popularity, which is of great significance in declaring famous trademarks and well-known trademarks as well as possible trademark infringement lawsuits.
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