How to understand defensive trademark registration
The so-called defensive trademark registration means the registration and use of the same or similar trademark series of trademarks. Specifically, it is to register a series of trademarks with the same or similar words, pronunciations, and patterns to protect the trademarks in use or for future use.
Another method of defensive trademark registration is The same trademark is used for completely different types of products or different industries to prevent others from using your trademark on different products or industries. Because there are certain restrictions on the categories of goods that can be used with the same trademark, when products cross industries or categories, they must be registered separately.
Trademarks are intangible assets of an enterprise, and well-known trademarks are even greater wealth for an enterprise. Some time ago, the behavior of preemptively registering trademarks and seizing other people's intangible assets became more and more intense, causing many companies to suffer serious losses. However, while companies are wary of trademark squatting, they have overlooked another tendency, which is "similar trademark registration." How to prevent other people's trademarks from being identical, similar or close to yours, taking advantage of your popularity and the advertising money you invest to become famous, free riding on you, and sharing your intangible assets are issues that companies must pay attention to. An effective way to prevent others from free riding is defensive trademark registration.
If your products and trademarks are famous, you should promptly adopt defensive strategies to supplement the registration of some similar trademarks and supplement the application scope of the famous product trademarks to prevent them from being used by other companies. Free ride or squat on your trademark.
at During the actual operation, it is recommended to seek professional advice and ask the professional lawyers of the Legal Savior Network to deal with it, so as to safeguard your own and legal rights and interests to the maximum extent and protect your interests from harm. If there is something you don’t understand, you can also Find relevant legal solutions.