How to use a trademark to be considered a correct and effective use of a registered trademark
1. Large-scale advertising of trademarks is Direct and convincing evidence of use of the trademark. Such as commercial promotion in newspapers, magazines, television, advertisements and other advertising media. However, government announcements are not included here.
Government announcements are only public and not commercial. . For example, if an enterprise provides evidence that a local government announced in a local newspaper that its trademark was awarded an honorary title by the local government, such evidence is a government announcement and is not considered evidence of trademark use. The author believes that the criterion for judging whether an "advertisement" can be used as evidence of trademark use should be based on commercial use.
When a trademark is involved in a news report in the news media, since it is published in the nature of news, it does not have a commercial nature. Also, because it is not an "advertisement", it is not regarded as evidence of use.
2. Licensing others to use the trademark, the licensee’s The use shall be regarded as the use of the trademark, but the registrant shall submit the application to the Trademark Office.Proof of use and trademark license contract for the above. Paragraph 2 of Article 19 of the TRIPS Agreement clearly stipulates "use by others under the control of the person" (mainly refers to the use by the licensee), which is consistent with "use required by it to maintain registration."
3. Entirely for export purposes, within the country Attaching a trademark to goods or their packaging or wrapping is also regarded as the use of the trademark in this country.
The use of trademarks, including the use of trademarks on goods, Use the trademark on product packaging or containers and product transaction documents, or use the trademark for advertising, exhibitions and other business activities.
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