Is a trademark equal to a brand?

In real life, when consumers purchase goods, they often choose some well-known brands, so the brand is very important. In the process of operating, many companies will pay attention to the shaping of the brand, thus generating a brand premium. So, is the trademark equal to the brand? ? Below, the editor of Legal Savior Network will provide readers with relevant answers.

Is a trademark equal to a brand

Brands and trademarks are easily confused. Regarding concepts, in the process of our dealings with enterprises, we found that many people use these two terms interchangeably and in common. This makes some companies mistakenly believe that a product becomes a brand after it is launched. If this is the case, then all trademarks registered with the Industrial and Commercial Bureau can be called brands. In fact, The two are both connectedandbut also different.

1. The trademark is part of the brand. A trademark is the logo and name part of a brand that makes it easy for consumers to identify it. But the connotation of a brand is far more than that. A brand is not just a distinguishing name and symbol, but also a comprehensive symbol that needs to be given image, personality, and life. The design of brand logo and brand name is only the first step in establishing a brand, and it is also an essential procedure. But in order to truly become a brand, we must also improve the content of brand personality, brand identity, brand positioning, brand communication, brand management and other aspects. In this way, consumers' understanding of the brand will change from form to content, from sensibility to rationality, from shallowness to depth, thereby completing the ladder of unknown, knowledge, understanding, and convinced behavior, and forming loyal customers.

2. Trademark is a legal concept, while brand is a market concept.

The legal role of trademarks is mainly reflected in:

1. Establishment, transfer and dispute arbitration through adoptionand other legal procedures to protect the legitimate rights and interests of trademark owners;

2. Promote producers and operators to ensure product quality and maintain trademark reputation.

The market role of brand is mainly reflected in:

1. Brand is the link between enterprises and consumers. An invisible contract between consumers is a guarantee for consumers. Compared with branded and unbranded products, consumers trust branded products more.

2. Brand is the basis for consumers to choose products. If a consumer once picked a sweet fruit from a brand tree, he will have confidence to believe in it. The other fruit is also sweet. The accumulation and application of this kind of consumption experience is a meaningful thing for both consumers and enterprises.

3. Brand is a means to avoid pure price competition. Because of the unique added value of the brand, consumers can pay a little extra.

4. Brand is the guarantee for an enterprise to maximize profits. Every new product launched can increase value through the original brand.

5. Brand is a symbol of identity and status, which can effectively promote product sales and establish corporate image.

3. Trademarks are in the hands of enterprises, while brands belong to consumers. When consumers no longer value your brand, the brand is worthless.

The above knowledge is the editor’s answer to the question “Is a trademark equal to a brand?” Trademark and brand are two concepts that are very easy to confuse. Many people think that A trademark is a brand. In fact, the two are related to a certain extent, but they are not exactly the same. If readers need legal help, they are welcome to go to the Legal Savior Network for legal consultation.