The difference between authorized trademark use and trademark use license
The difference is based on the definitions of both parties: 1. Authorized trademark use : Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) in accordance with the contract, and pays the licensor the corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and operation management Guidance and assistance in other aspects.
The "Trademark Law" stipulates that the licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If a registered trademark of another is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.
2. Trademark license: Trademark right is the property right enjoyed by an enterprise over a registered trademark, but it is necessary to make the registered trademark an industrial property right, creating a realistic or feasible situation for the enterprise. The benefits must be obtained through use. The use of a trademark first means that the trademark is directly attached to the product, product packaging or container and marketed in the market. In addition, the use of trademarks in commodity transaction documents, or for commercial purposes in advertising, exhibitions, and other business activities, also constitutes use.
The use of a trademark can be either the trademark owner’s own use, or it can be the licensed use of a third party other than the trademark owner. Trademark license is a very important right in trademark ownership. If used properly, enterprises can benefit a lot. Enterprises should pay attention to this.
Related knowledge: Benefits of trademark authorization
1. You can use trademarks to make your company's products instant Gain consumer awareness. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it.
2. Improve the profit level of the enterprise. sameSuch products, combined with the popularity of the trademark, can bring higher prices and higher sales than the original ones, bringing more profits to the company.
3. Directly benefit from the huge promotional activities of the trademark licensor. In order to maintain the market position and popularity of the trademark, trademark licensors must constantly cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees.
4. Obtain immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand logo will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers.
5. The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, business management, etc., and learn and even improve its good business model. Promote the development of enterprise-owned products.
The above is about the difference between authorized trademark use and licensed trademark use. After reading this, you will understand that there is a certain difference between the two. In addition, this article also introduces the benefits of trademark authorization, which you can also learn about. If you have any other questions, please feel free to consult the professional lawyers on the Legal Savior Network.
