1. There are several ways to license trademarks
1. The licensor The licensee is allowed to use the registered trademark under the contract within the specified geographical scope. At the same time, the licensor reserves the right to use the registered trademark within the region and to grant third parties the right to use the registered trademark. That is, within the specified geographical scope, the licensee enjoys the exclusive right to use the registered trademark authorized for use. The licensor may not license the same trademark to a third party, nor may the licensor itself use the trademark in the region. The royalties for exclusive licenses are much higher than other licenses, so only when the licensee considers the market effect of product competition and believes that it is necessary to exclusively use the trademark in a certain area will request such a license.
2. Legal basis: Article 43 of the Trademark Law states that a trademark registrant may license others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If a registered trademark of another is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. If the licensor permits others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.
2. What issues need to be paid attention to when licensing trademarks?
The property value of a trademark lies in the reputation it enjoys. Licensing others The use of a trademark means that the reputation of the trademark is attached to the actions of the licensee and the goods it provides. Quality control in licensing contracts is therefore an extremely important aspect. For product quality control, licensors must first carefully select partners and allow companies with better production capabilities, higher management levels, and stronger contract performance capabilities to serve as licensees. Granting permission to useBefore that, the licensor should inspect and test the licensee's legal personality, production capacity, management level, product quality, etc. Products that do not meet the same quality standards as your own products cannot be sold and licensed.
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