Trademark different fonts

Even if the text or letters are the same but the fonts are different, this may constitute infringement. Because the word Trademarks circulating in the market do not rely solely on fonts or colors to attract consumers. In order to ensure trademark rights and interests, each company needs to give priority to register and maintain its own word trademark to highlight its core value in the company's trademark system. On this basis, corresponding graphic trademarks are designed to further strengthen the overall trademark system. Next, the editor of Legal Savior Network has compiled some relevant knowledge for your reference. Let’s take a look at the content.

1. Different fonts for trademarks

The key element of a word trademark is the font. If it has been registered for use and someone else registers words with the same meaning as a trademark, even if the font Any difference is still considered an infringement.

The person whose trademark rights have been infringed has the right to prohibit the other party's behavior and claim for economic losses.

Even if the shapes are similar but only the fonts are different, it still constitutes infringement.

Trademarks protect text content rather than elements such as fonts or colors.

In view of the core position of word trademarks in corporate trademark systems, companies should give priority to registration and protect their own word trademarks.

Designing a graphic trademark based on obtaining a registered text trademark can improve the corporate trademark system More complete.

Article 57 of the Trademark Law

Have the following acts Any of the above shall constitute an infringement of the exclusive rights of registered trademarks:

(1) Without The trademark registrant’s permission is to use the same trademark as its registered trademark on the same product;

(2) Using a trademark that is similar to the registered trademark on the same product without the permission of the trademark registrant, or using a trademark that is the same or similar to the registered trademark on similar products, which is likely to cause confusion;

(3) Selling goods that infringe the exclusive rights of registered trademarks;

(4) Forging or manufacturing registered trademarks of others without authorization or selling forged or unauthorized registered trademarks;

(5) Replace the registered trademark without the consent of the trademark registrant and replace the trademark Products bearing the trademark are put into the market again;

(6) Deliberately infringing on other people’s trademarks Providing facilities for trademark infringement and helping others to infringe upon trademark rights;

(7) Causing other damage to others’ exclusive rights to registered trademarks.

2. What is the difference between brand registration and trademark registration

1. Trademark is a statutory concept protected by the Trademark Law. Once registered, it enjoys exclusive use Rights; brands belong to the field of economics

2. Enterprises have only a few well-known brands. , and you can choose to register multiple trademarks to meet market needs

3. Trademark responsibilities. It closely links the product with the company and serves as a logo; the brand represents the image of the entire company.

Despite this, there is still a close relationship between trademarks and brands, and most companies will register the brand as one of the trademarks.

And actual experience shows that registering a brand as a trademark and using trademark law to protect it is the best way to maintain a company's reputation.

Therefore, to a certain extent, brand and trademark can be regarded as synonyms, although the scope of brand is broader than trademark.