What are the basic contents of trademark agency
Consulting services
Consulting services refer to the trademark agent providing the agent with information on trademark management, trademark use, and trademark strategy. information and receive certain remuneration. The party that provides services is called the consulting party, also called the supplier, and the party that is served is called the client, and sometimes it is also called the recipient. The main contents of consulting services include:
Pre-trademark registration The purpose of the trademark registration applicant's consultation service is to obtain registration of his trademark, thereby obtaining. However, the laws regarding trademark design, naming, and registration application procedures stipulate whether the trademark meets the conditions for registration, whether there are any identical or similar trademarks to the trademark that have been registered on similar or similar goods, the trademark protection system of the country where the goods are exported, the host country It is difficult for trademark applicants to fully grasp the prohibition of signs regulations, whether they may constitute infringement of rights, whether there is trademark fraud, etc.; trademark agents should provide pre-application consulting services to trademark registrants to help them solve the above problems.
Post-registration consulting services Approved registered trademarks are Its use involves a series of legal issues and business operationsstrategic issues. Such issues as trademark transfer, trademark use license, trademark advertising, etc. will all involve these issues. Trademark agents should provide consulting services to trademark registrants on these issues so that they can effectively use their trademarks and protect their exclusive rights from infringement.
Agency application service
Trademark If the owner decides to apply for trademark registration, he or she can entrust an agent to handle the application procedures.
Trademark attorneys provide agency application services. This is An important business of a trademark agent; the process of applying for services by a trademark agent starts from filling in the trademark registration application form, to receiving the trademark registration application form after the trademark is approved for registration, until the registered trademark passes through the dispute stage and becomes an "undisputed trademark" "until.
Filling in the trademark registration application is the first priority for trademark agents Task. After the trademark agent has prepared the documents, he should apply for trademark registration in a timely manner to ensure that the agent obtains the prior trademark rights.
After submitting the trademark registration application, during the approval process There are many procedures to go through. If objections arise during the trademark review stage, the agent must respond to questions raised by the trademark management agency, meet with examiners or trademark reviewers, respond to the objections, and prepare documents, evidence, etc. for this purpose.
If you are not satisfied with the ruling of the trademark management department, you must also Prepare to submit objection review application and proceed withConduct objection review and defense.
During the trademark dispute, the agent also has to deal with Defend trademark disputes.
The trademark owner applies for trademark registration in a foreign country. The written document should include the necessary documents for domestic registration and their translations, and should also be accompanied by a "rights transfer certificate", which is a certificate authorizing a foreign agent to perform registration procedures and other procedures on its behalf.
Other services
During the use of a registered trademark, an agent needs to provide various services:
1. Sign the contract as an agent
After a trademark is registered, the trademark owner often needs to transfer his registered trademark to others or in a certain period of time. License others to use their registered trademarks under certain conditions. In this case, the trademark agent must help the trademark owner reasonably determine the conditions for transfer or licensing based on factors such as the market situation, the production capacity of the licensee and the transferee, and technical conditions, and participate in negotiations and draft and sign contracts; Among the terms of the contract, such as subject matter, price, quality, performance period, location, method, and liability for breach of contract, price is relatively sensitive to both parties. Since trademarks are intangible assets, it is difficult to correctly value trademark transfers and licenses. , it is very necessary for the trademark owner to entrust an experienced agent to participate in the negotiation and signing of the contract.
2. Complaints and litigation
When the exclusive right of the registered trademark owner is damaged, the trademark agent can accept the entrustment of the trademark owner and file a lawsuit in accordance with local legal procedures or request protection from the competent authority.
3. Handling of daily affairs
The daily affairs that need to be handled during the use of trademarks include handling trademarks Renewal, change and cancellation procedures. The agent can put forward constructive opinions to the principal in accordance with the laws of the country where he is located, and handle daily trademark affairs according to the principal's entrustment.
If your problem is more complex, our legal savior The website also provides online lawyer consultation services, and you are welcome to come for legal consultation.