What are the benefits of registering and obtaining trademark rights?

Our country has relevant regulations on Trademark registration, but in some rumors, registered trademarks are somewhat exaggerated. Well, we know that trademark registration is indeed very important, but what is the importance and what are the benefits of registering to obtain trademark rights? Well, today the editor of Legal Savior Network will popularize this issue with you.

What are the benefits of registering and obtaining trademark rights

1. Trademark rights are regional: The regional nature of trademark rights refers to the trademarks of a country or region in accordance with its own trademark law or the region. The trademark rights granted by the treaty are only valid in that country or region and are not binding on other countries or countries outside the region. Although there are international trademark organizations and some regional trademark organizations, these organizations cannot exist apart from the regional nature of trademarks.

2. Avoid inadvertently or passively infringing on others abroad Trademark rights, resulting in the payment of huge compensation fees: Most countries implement the first-to-file principle to protect trademarks that apply for registration first. If an enterprise does not consider issues such as trademark registration and inquiry before exporting, it is very likely that it will not know that it has infringed on the trademark rights of others in the country; once someone else has registered it before, it is likely to cause passive infringement and face cross-border litigation and huge sums of money. Risk of compensation.

3. The trademark registration cycle in most countries is long. Registering foreign-related trademarks in advance is conducive to export protection and the implementation of market strategies: the registration cycle in most countries is long. In order to be more conducive to the implementation of export plans, It is necessary to obtain the right to use the trademark in the exporting country in a timely manner to avoid unnecessary disputes in the future. It is necessary to register the international trademark appropriately in advance, which can lay the foundation for future brand promotion.

4. Avoid long-term use of trademarks being preemptively registered abroad by others, including competitors, dealers or other interested parties, who have to cooperate with them at a high cost or be forced to re-create a new brand: trademarks as enterprises One of the most important intangible assets, it plays a decisive role in international economic activities. When opening up the international market, they did not realize the importance of applying for trademark registration in time and obtaining local legal protection. As a result, their trademarks were repeatedly registered by others. This has brought serious obstacles for these enterprises to enter the international market in the future, and some have even been gradually squeezed out of the originally opened market.

5. The state has special financial subsidies and other preferential policies for export companies to register trademarks abroad: China is already a global manufacturing center with a huge trade surplus, but we The added value of exported products is not high, and trade frictions continue. Export products need to be upgraded and our own brands need to be launched in the international market. The government attaches great importance to and encourages export companies to create their own brands abroad. Export companies obtain trademark registration abroad. After obtaining the certificate, you can apply for special fund subsidies from relevant departments.

6. Establish brand image, enhance corporate brand value, and build international brands.

If readers need legal help, they are welcome to go to the Legal Savior Network for legal consultation.