What are the benefits of registering a trademark for enterprises
First of all: settling in the mall category Products must have their own registered trademarks;
Secondly: increase product visibility and establish brand image;
Third: The trademark registrant has the exclusive right to use the trademark and is protected by law to prevent counterfeiting;
Fourth: It is convenient for consumers to recognize the brand and shop. Create brand effect;
Fifth: A trademark is an intangible asset, its price can be evaluated, and its value can be realized through transfer, licensing or pledge.
Process of registering a trademark:
The first step is to determine the scope of trademark registration and conduct a pre-search. The registration scope of the trademark should be selected based on the categories and product names listed in the "Classification Table of Similar Goods and Services". After selecting the scope, it is recommended to conduct a trademark search to evaluate whether the trademark registration application is at risk of being rejected. If so, Trademarks can be modified in time before applying for registration.The second step is to submit the trademark registration application documents to the Trademark Office. Application documents include: trademark registration application, applicant’s subject qualification certification materials, and if an intellectual property agency is entrusted to submit, a power of attorney should also be submitted.
The third step is to accept and review the trademark office. After accepting the application, the Trademark Office will conduct a formal examination and a substantive examination. The formal examination mainly examines the applicant's name, address, trademark drawings, and designated goods and services. The substantive examination mainly examines whether the trademark is a mark prohibited from registration and use under the Trademark Law, and whether it conflicts with an identical or similar trademark previously applied for or registered.
The fourth step is announcement. If the application passes the review, the Trademark Office will make an announcement. The announcement period is 3 months. During this period, prior rights holders and interested parties can raise objections to the trademark application.
The fifth step is to approve the registration. If no one raises any objection during the announcement period, the Trademark Office will approve the registration and issue a "Trademark Registration Certificate".
Warm reminder from Legal Savior Network: In today's era of intellectual property competitiveness, entrepreneurs also need to register intellectual property rights before working on related core businesses. protection of. Trademarks must be protected as early as possible to avoid the loss of intellectual property rights during the development process. If you need to know more, please pay attention to the official website of Legal Savior Network and consult our Legal Savior Network lawyers online. We will serve you wholeheartedly.
