What are the characteristics of well-known trademarks
1. It has strong cognitive function. Identifying and distinguishing goods from different sources is the basic function of a trademark. The connection between a well-known trademark and its goods or services is very close, and the "brand-recognizing shopping" and "customer attraction" functions it generates can be transformed into huge economic benefits.
2. The product quality is constant and excellent. Although the quality of well-known trademark goods or services has different levels of high, medium and low, their quality level can maintain continuity, stability and reliable quality. The good reputation of goods or services is condensed into the popularity of a trademark. For consumers, a well-known trademark means reliable product quality and good corporate reputation.
The more distinctive or influential a trademark is, the greater the likelihood that the trademark will be infringed. Therefore, the law protects the trademark from confusion or confusion. The more likely it is to fade. The protection of well-known trademarks is mainly reflected in the trademark registration procedure, trademark invalidation procedure and trademark use.
If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China, and is likely to cause confusion, it will not be registered and Prohibited use; if a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of someone else's well-known trademark that has been registered in China, misleading the public, and causing the interests of the well-known trademark registrant to be harmed, registration will not be allowed and its use is prohibited. If a well-known trademark has been registered, the owner may request the Trademark Review and Adjudication Board to cancel the registered trademark. There is no 5-year time limit for malicious registrations.
If words that are the same as or similar to a well-known trademark are used as part of a company name and may cause misunderstanding by the public, the industrial and commercial administration authorities will not register it; The owner of a well-known trademark may request the industrial and commercial administration authority to cancel it within two years from the date he knew or should have known it.
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