What are the characteristics of trademarks
(1) A trademark is a distinctive mark, which is different from a narrative mark , a sign that is of a well-known public nature and is different from the signs of other people's goods or services, thereby making it easier for consumers to identify.
(2) The trademark is exclusive. The purpose of using a trademark is to distinguish the source of goods or services from others and facilitate consumer identification. Therefore, the owner of a registered trademark has exclusive rights and exclusive rights to his trademark, and others may not use it without the permission of the registered trademark owner. Otherwise, it will constitute an infringement of the trademark rights of the registrar and owner and a violation of my country's trademark laws.
(3) Trademarks have value. A trademark represents the quality of the trademark owner's production or operation
Reputation, corporate reputation, and image. The trademark owner adds value to the trademark through the creativity, design, application for registration, advertising, and use of the trademark, and also increases the added value of the product.
The value of a trademark can be determined through an appraisal. Trademarks can be transferred for a fee; others can be allowed to use them with the consent of the trademark owner.
(4) The trademark is competitive and is a participating Tools for market competition. The competition among producers and operators is the competition for the quality and reputation of goods or services, and its manifestation is the competition for trademark visibility. The higher the trademark visibility, the stronger the competitiveness of its goods or services.
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