What are the common characteristics of trade names and trademarks?

Trademarks and Trade names are often easily confused. Most people think that trademarks and trade names are the same. However, in terms of characteristics, trade names and trademarks do have many common features that we need to understand. Then follow the editor of Legal Savior.com to see what are the common characteristics of trade names and trademarks. I hope it can help everyone.

What are the common characteristics of trade names and trademarks

(1) They all have different functions. Trademarks are used to distinguish goods or services provided by different product producers and operators. They reflect specific product quality, features or services, making it easier for people to recognize the brand for purchase or consumption. A trade name reflects a specific subject identity and expresses the operator's personality and business nature. Its purpose is to distinguish one's own business from that of others to avoid misunderstanding by the public.

(2) They are all signs of property rights. In particular, the reputation of a business name is the life of an enterprise. They embody the wisdom and efforts of all employees of the enterprise, can bring immeasurable economic benefits to the enterprise, and are valuable intangible assets of the enterprise. Therefore, most countries in the world currently regard trademarks and trade names as property rights and include them in the scope of legal protection. It is significant to prevent others from misappropriating or counterfeiting, to effectively protect the interests of trademark and trade name owners, and to maintain reasonable economic order

(3). The selection is scientific and significant. Mainland China currently adopts a "free choice, appropriate restriction" approach to the use of trademarks and trade names. Current laws and regulations have prohibitive provisions on the use of trademarks and trade names. The name of the trade name must be in Chinese characters. Other symbols, patterns, numbers, Chinese pinyin, and foreign characters are not allowed to be used as trade names. The composition of a trademark can be a combination of text and graphics. The characters include Chinese characters, ethnic minority characters, numbers, and pinyin letters. Also includes foreign scripts. Graphics can be various pictures, geometric figures, patterns, symbols, etc.

The above content is the relevant answers. If you have other legal questions, you can consult the relevant lawyers on the Legal Savior Network.