What are the conditions for a good trademark?
1. Recognition: A trademark is a distinctive sign that is different from narrative, well-known and public signs, as well as signs of other people's goods or services, making it easier for consumers to identify and obtain a trademark registration certificate from the Trademark Office. This is the most basic function of a trademark. The special nature and function of a trademark determines that the trademark must have a unique personality and no confusion by similarity is allowed.
2. Conveyability: The more distinctive the personality, the stronger the visual appeal and the deeper the stimulation. Modern trademarks not only play a role in distinguishing goods, but also express certain meanings and convey clear information through trademarks, including the company's business philosophy, product performance and use, etc. In this sense, trademarks should be as precise as signals. , easy to identify and understand.
3. Aesthetics: Trademarks should be concise, easy to read, easy to remember, and should have Simple, clear visual effects and appeal. In the process of trademark design, the use of color feelings and associative information is particularly important to stimulate consumers' psychological associations and desires and build their own brand personality. For this reason, brand designers must carefully study and study the emotions of colors, the coldness and warmth of colors, the weight and weight of colors, the softness and hardness of colors, the area of colors, the space of colors, and the taste of colors.
4. Adaptability: The expression form of the trademark must also adapt to the challenges of different materials, different technologies, and different conditions. No matter how it changes in black and white, color, zoom in or out, Systematic and standardized regulations must be respected.
5. Timeliness: Trademarks must adapt to the development of the times and make reasonable adjustments at the appropriate time to avoid being eliminated by the times.
The above is the relevant legal knowledge compiled by the editor for everyone on "what conditions should a trademark with a number have". I hope that the knowledge compiled by the editor can help everyone design good trademarks. If everyone stillIf you have other legal knowledge that you need to know, the Legal Savior Network also provides online legal knowledge consultation. Everyone is welcome to provide legal knowledge consultation.
