What are the contents of the franchise?
Franchises are divided into two basic types according to the content of the franchise:
1. The earlier franchising method is called product trademark franchising, also known as product distribution franchising, which refers to the franchisor's transfer of funds to the franchisee Transfer the manufacturing and operating rights of a specific brand of product. The franchisor provides the franchisee with intellectual property rights such as technology, patents and trademarks, as well as the right to use them within the specified scope, and does not impose strict regulations on the subsequent production and operation activities of the franchisee. Typical examples of this type of franchise include car dealerships, gas stations, and beverage canning and sales. At present, the development of this model has slowed down internationally and is gradually evolving into a franchise business model.
2. Business model franchising is called the second Franchising is this type of franchise that people usually call at present. It not only requires the franchise store to operate the products and services of the main store, but also requires the quality standards, business policies, etc. to be carried out in a manner specified by the franchisor. The franchisee pays a franchise fee and subsequent royalties, which enable the franchisor to provide training, advertising, research and development and follow-up support to the franchisee. This model is currentlyis developing rapidly.
Franchise by franchise The composition of both parties is divided into:
1. Manufacturer and Wholesaler
Bottling plant established by soft drink manufacturer Franchise systems fall into this category. The specific method is that the manufacturer authorizes the franchisee to use the syrup provided by the franchisor in a designated area and bottle it for sale. The job of the bottling plant is to use the manufacturer's syrup to produce beverages and bottle them, and then distribute the products according to the manufacturer's requirements. . Coca-Cola is the most typical example.
2. Manufacturers and retailers
The automobile industry first used franchising to establish a franchised dealership network. The same franchise relationship exists between oil companies and gas stations. Many of its characteristics are similar to business model franchising, and it is getting closer and closer to this approach. The way in which automobile manufacturers designate "distributors" has become business model franchising.
3. Wholesalers and retailers
This type of business mainly includes computer stores, pharmacies, supermarkets and car repair businesses.
4. Retailers and retailers
This type is a typical business model franchise, which represents that the company is a fast food shop.
If there are problems that need to be communicated and resolved, if the content is If you are not sure and want to know more, it is recommended that you seek help from an online lawyer on the Legal Savior Network in a timely manner.
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