What are the principles to be followed in the use of trademarks
1. The principle of not blindly using indiscriminately
After the trademark is determined and before use, inquiries should be made to avoid infringement of other people's prior rights and violation of other legal provisions.
2. Don’t follow the principle of “three-in-one”
The popularity of a trademark is gradually improved over time after long-term use. formed in the minds of consumers. Frequent replacement of trademarks will cause consumers to be less impressed or even distrustful of the brand, which is not conducive to the improvement of trademark visibility.
3. The principle of not playing "edge ball"
Imitate well-known trademarks and use the influence of well-known trademarks to Promoting one's own products is an act of speculation and unfair competition, and using a "marginal" trademark is really a bad idea.
4. Principle of not "extending service"
The validity period of a registered trademark is ten years, continue to use it It is illegal to renew a trademark that has expired, so it is important to renew it promptly.
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