What are the protection regulations for the packaging and decoration of well-known products
Commodity packaging They are auxiliary objects and containers used on commodities to identify commodities and facilitate carrying, storage and transportation; commodity decoration is the words, patterns, colors and their arrangements added to commodities or their packaging in order to identify and beautify commodities. Product packaging and decoration, like trademarks, are identification marks of goods and fall within the scope of intellectual property rights.
Compared with other commercial signs, the packaging of goods and decoration generally have the following characteristics:
First, the packaging and decoration of goods generally reflect the content of the goods in an intuitive form and reflect the specific external form of the goods. For example, mooncake patterns can be used directly on the packaging of moon cakes, and the words "moisturize the skin" can be highlighted directly on the decoration of soap;
Second, the packaging and Decoration uses aesthetic patterns, colors and shapes to decorate, beautify and promote goods. It does not need to be distinctive, as long as it can achieve the purpose of promotion and purchase. This is most different from trademarks, which should be identifiable. Characteristic and distinctive, such as congratulations on the new year, the word "Fu" and other folk customary auspicious signs, although they are not suitable for use as trademarks, they can still be used as words on product packaging and decoration;
Third, the packaging and decoration of goods are generally not proprietary and exclusive (except for well-known goods), and others cannot be prohibited from using the same or similar packaging and decoration. The text and graphics of goods are generally not differentiated, and it is unfair for the packaging and decoration to be monopolized by only one company;
Fourth, the packaging and decoration of goods can be Patterns and text can be changed at any time as the market demands, allowing greater flexibility.
The above is the editor's answer to the question "What are the protection regulations for the packaging and decoration of well-known commodities?" The packaging and decoration of well-known commodities reflect the operators' opinions to a certain extent. Business reputation and product reputation should be strictly and extensively protected by law. If readers need legal help, they are welcome to go to the Legal Savior Network for legal consultation.
