What are the protection methods for well-known trademarks
1. To create and protect a well-known trademark, the most important thing is undoubtedly Guaranteeing product quality goes without saying. Here are just a few approaches from the perspective of trademark strategy: (1) Enterprises can use a sub-brand while using the main trademark for different products they produce and operate. This can not only maintain the overall image of the company, but also reflect the characteristics of each product. When there is a problem with the quality of a certain brand of goods, it will not affect the goods of other brands. (2) For some well-known trademarks, sub-brands can also be registered. When the product quality cannot be guaranteed, the sub-brands can be sold. This will not affect the reputation of the trademark, but also ensure the sales of the company's products.
2. Advertising work for well-known trademarks. Today, with the rapid development of information dissemination, the popularity of trademarks that do not advertise is always very limited. When Chinese companies advertise, they often focus on promoting the company and products, but ignore the promotion of trademarks. On the outer packaging of goods, the product name, manufacturer, etc. are often emphasized, while the trademark accounts for a small proportion and the position is not prominent. This approach has many disadvantages: consumers only recognize the name but not the trademark, and the name is often not exclusive. As a result, it becomes an obligation to advertise to others, and the purpose of promoting one's own trademark cannot be achieved.
3. Handle the matter in a timely manner. When a trademark is preemptively registered, seek legal action promptly.legal protection. In our country, the principle of registration protection is implemented, but many companies often ignore this and do not register their trademarks in time. As a result, the brands they have worked so hard to create are registered by others, and they have to change the trademarks or buy them back at a high price, causing great losses. . At the same time, we must do a good job in overseas registration of well-known trademarks, and we must do a good job in registering trademarks in countries and regions where goods are or will be sold.
4. We must have a long-term strategic vision and strive for Create your own famous trademark. For enterprises, creating their own well-known trademarks is by no means a one-day achievement. It requires long-term and unremitting efforts and cannot be eager for quick success.
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