What are the provisions of domain name registration rules
1. Com internationalization principles
In recent years, driven by interests and needs, domain name suffixes such as mobi, asia, cc, and co have appeared There are more than 100 suffixes, but the more complicated the domain name suffixes, the more they reflect the heroic nature of the com domain name. The only domain names with the com suffix that are recognized internationally as the most valuable, most universal, and most recognized are the ones with the com suffix. At the same time, Net, org, cn, us, fr and other country domain names are far less than the king of com. For the internationalization of enterprises, com must be used, and it must be protected even if it is not enabled. European companies have done a good job in this regard.
2. The principle of being short and easy to remember
As a non-English language In the country of China, it is particularly important for domain names to be simple and easy to remember. Short domain names can also effectively reduce the probability of misspellings due to domain name length, increase domain name scalability, make the domain more brandable, and provide a better user experience.
3. Brand Principles
b>What is a domain name brand? Take Tencent as an example. qq.com is Tencent’s domain name brand. Highlight the letters qq.com, and then Scalability increases business scope, such as: Ten-cent Video v.qq.com, Ten-cent Weibo t.qq.com, Ten-cent Sports sports.qq.com, etc., all businesses and all regions are available Expand around the letters of qq.com to maintain consistency.
IV. Principles of strategic protection
Internationalization of the banking industry stepsThe growth is getting faster and faster, which requires banks to have a global perspective to deal with the markets of various countries. For the most direct and obvious bank website and its domain name brand, it is necessary to plan ahead like intangible assets such as trade names and trademarks. and protection:
1. Protective registration of country suffix domain names
For example, HSBC Bank ( China) hsbc.com.cn, Huaqi Bank (China) citibank.com.cn, icbc.co.jp ICBC Japan, etc.
2. Protection key Word
For large companies, some necessary key word domain names should be registered and protected in advance. For example, if **Baba wants to be a bank, they have registered it as early as 2005. The alibank domain name has been registered and protected, and bank is the keyword; for example, at that time, many players launched their own payment systems, and pay was the keyword. The general trend and versatility were the two elements of the keyword.
3. Business expansion
As the business develops, the company may be involved In more and more fields, for example, the domain name icbcleasing.com of ** leasing company is a domain name brand that has gradually expanded with the development of business, and should be protected defensively.
5. Security precautions
1. Full domain name Registration: For example, for a company's website, which one is more recognizable, **.com or **.com.hk or **.cn? Which one is more international? I believe everyone already knows it! If the company has a strategic vision for the domain name It would be great to protect the brand and register all com/com.cn/cn/com.hk, etc., which not only ensures the integrity of the domain name brand, but also effectively prevents potential threats such as phishing websites and copycat websites.
2. To confuse the public: ICBC phishing websites that have appeared in the past include: icbc.org.cn, 1cbc.com.cn, the first one is alternative org .cn domain name suffix, the second i written as the number 1, as well as O and 0, S and 5, etc., these are standard phishing websites - of course, you can arbitrate and sue these malicious websites at any time, but in the meantime The negative impact, economic losses, brand image, user experience, etc. will be greatly reduced. Why not spend a few hundred yuan in advance to remove these potential threatening domains?How about catching all the names in one place?
6. "If you leave Baidu, will users still be able to find you?" Principle
Easy-to-remember domain names, such as qq.com, ccb.com, baidu.com, taobao.com, etc., users can enter directly to access, while longer domain names users can only It relies on search, but no matter when it develops, the domain name must be there, and the domain name brand must be paid attention to, just like the phone number, just like the name and business name will not disappear because of the Internet era and the Internet of Things era; to take a step back, , if the situation changes one day and Baidu is thrown into the cold palace like Google, how will users find your corporate website?
In legal terms There are many professional lawyers on Savior Online. When registering a domain name, you can directly ask them for answers to let you know more details.
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