What are the situations when multiple trademarks are used at the same time
1. The trademark has an affiliation relationship. Enterprises can use two or more registered trademarks on one product at the same time according to actual needs. An enterprise can register and use a trademark on all or part of the goods it produces to distinguish the goods produced by other companies. At the same time, it can register and use a trademark specifically for each product to distinguish its own products. of different products. Such trademarks are often called "primary and secondary trademarks".
2. Trademark rights holders use trademarks with the same rank in parallel. After long-term advertising and promotion, the trademarks used side by side have been fully recognized by consumers and can play a role in trademark identification jointly or individually. This situation can also prove the advertising function of the trademark.
3. Among the two trademarks used at the same time, One is a collective mark or a certification mark. The nature and meaning of collective trademarks or certification marks are different from general trademarks. They are used to indicate user membership or prove the specific quality of goods or services. If the conditions are met, the trademark owner can use the trademark for goods or services at the same time. and use collective or certification marks.
4. Product trademarks and service marks. It is more typical for product sellers to use their own service marks on the goods they sell to indicate the source of their services.
5. Fair use of trademarks. Article 59 of the Trademark Law, which came into effect on May 1, 2014, stipulates the fair use of trademarks. If the provisions of this article are met, others' registered trademarks can be used legitimately. The trademark owner has no right to prohibit it. At the same time, it can be used together. Use your own registered trademark.
6. Indicate cooperative relationship. The two companies jointly developed a certain product through technical cooperation, and at the same time marked the product with two different trademarks for which the two companies respectively enjoyed exclusive rights to trademarks. On the one hand, the trademark can still play an identification function, because the production and research and development of the product are carried out jointly by the two companies, and the product itself comes from the two cooperative companies; on the other hand, it can highlight the quality assurance function of the trademark, indicating that the product combines The advanced technologies of the two companies are more attractive to consumers.
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