What are the trademark usage strategies
There are several ways to use trademarks:
1. Use of registered trademarks and non-use of trademark strategies
The use of trademarks is still very common in the world today, and there are almost no products without trademarks. At the same time, there are signs of a reversal towards "non-branding" in daily necessities such as medicines. The purpose of this approach is to control packaging and printing advertising costs in order to provide consumers with cheap goods.
2. Use guaranteed trademark strategy
Warranty trademarks are also called certification trademarks and are used to certify goods or services. origin, raw materials, manufacturing methods, quality or other characteristics of the product. The use of guarantee trademarks can make consumers more assured of product quality and increase sales. However, with the permission of the trademark owner, its products must ensure that they meet the specified quality standards. If it fails to meet the standards, it will be treated as infringement of trademark exclusive rights.
3. Individual trademark strategies
That is, the seller uses a different individual trademark for each product or product line. This strategy is suitable for manufacturers that segment the market, so that the trademark will be fresher and more specific. Since individual trademarks have little connection with the company selling the brand, the failure of one brand will not cause much harm to other products of the company.
Of course, after using individual trademarks, a general The products are divided into multiple trademarks for management, which is more complicated than managing one trademark, which will inevitably increase the difficulty and cost of marketing work.
4. Unified trademark strategy
That is, a company names some or all of its products under a unified name brand name. Use a unified brand name for different products. Adopting a unified trademark name for different products can lead to demand among different products in the brand. Once a certain unified trademark is established and popular, new products can be successfully launched under this trademark with less cost and risk. In addition, a unified trademark strategy is more economical. All product promotion work can be completed by salesmen at the same time, and only one advertising campaign is required. But the disadvantage is that each product receives relatively little marketing effort; new Product failure can damage the reputation of a project that is developing successful products under the same brand name.
5. Dual trademark strategy
refers to an enterprise using two or more trademarks on the same product. In this way, you can not only rely on the popularity and credibility of the trademark, but also establish the image of the specific goods produced by the enterprise.
6. Product licensing policy
Licensing other companies to use goods or investing in other companies with trademarks is a It is a good way to continue to expand the influence and increase market share after the trademark has a certain degree of popularity. However, attention should be paid to monitoring to maintain the reputation of the trademark.
7. Stable usage strategy
In market competition, the quality of trademark reputation is crucial of. It usually takes a long time to establish the credibility of a trademark, so that consumers can have a better understanding of the trademark and the products it refers to. Only by insisting on the long-term and stable use of trademarks, keeping the graphics, text, and colors of the trademark unchanged for a long time, and increasing the exclusivity of the registered trademark, can it be possible to improve its popularity and credibility and create a well-known trademark.
Everyone will understand after reading the content of this article Well, this is also relatively important legal knowledge at present. If you have any other questions, please feel free to consult the professional lawyers on the Legal Savior Network.
