What characteristics should a registered trademark have
(1) A trademark is a distinctive sign, which is different from A mark that is descriptive, well-known and public, and is different from the marks of other people's goods or services, thereby making it easy for consumers to identify.
(2) The trademark is exclusive. The purpose of using a trademark is to distinguish the source of goods or services from others and facilitate consumer identification. Therefore, the owner of a registered trademark has exclusive rights and exclusive rights to his trademark, and others may not use it without the permission of the registered trademark owner. Otherwise, it will constitute an infringement of the trademark rights of the registrar and owner and violate the laws of our country.
(3) Trademarks have value. A trademark represents the quality reputation and corporate reputation and image of the trademark owner's production or operation. The trademark owner makes the trademark valuable and increases the added value of the goods through the trademark's creativity, design, application for registration, advertising and use. The value of a trademark can be determined through an appraisal. Trademarks can be transferred for a fee; others can be allowed to use them with the consent of the trademark owner.
(4) Trademarks are competitive and are tools for participating in market competition. Competition among producers and operatorsCompetition is the competition for the quality and reputation of goods or services, and its manifestation is the competition for trademark visibility. The higher the trademark visibility, the stronger the competitiveness of its goods or services.
An ideal trademark should have five characteristics: Identification sex, conveyability, aesthetics, adaptability, and contemporary nature.
A Identification: It is the most basic function of a trademark The special nature and function of trademarks determine that trademarks must have unique personalities and no confusion by similarity is allowed.
B communicability: the more distinctive the personality, the visual The more infectious the performance, the deeper the stimulation. Modern trademarks not only play a role in distinguishing goods, but also express certain meanings and convey clear information through trademarks, including the company's business philosophy, product performance and use, etc. In this sense, trademarks should be as precise as signals. , easy to identify and understand.
C Aesthetics: Trademarks should be concise and easy to read , easy to remember, should have concise and clear visual effects and appeal.
D Adaptability: The form of expression of the trademark must also To adapt to the challenges of different materials, different technologies, and different conditions, no matter how it changes in black and white, color, or zoom, we must respect the requirements of systematization and standardization.
E contemporaneity: Trademarks must adapt to the development of the times , make reasonable adjustments at the appropriate time to avoid being eliminated by the times.
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