What companies need to do to prevent trademark squatting
1. Register a trademark as early as possible and pay attention to retaining evidence
It is difficult for many companies to avoid trademark squatting. Here, Baiwei also reminds enterprises to submit a trademark registration application before using a trademark, and at the same time, pay attention to retaining evidence of use, so that they can effectively protect their rights when a trademark is registered.
2. All-category protection strategy
Full-category protection is the most reliable protection for enterprises In this way, trademarks implement the principle of classification protection. In other words, trademarks protect the registered categories. Many companies only register their main business categories and ignore the protection of related categories. At this time, if someone registers related categories, it will inevitably have an impact on the company. In addition, enterprises should also consider from the perspective of long-term development. Registering in advance for multiple categories of protection is beneficial and harmless to the enterprise.
3. Protection strategies for transnational trademarks
In fact, trademark squatting is prevalent around the world , many companies cannot escape the bad luck of trademark registration. Trademark registration is territorial and, except for well-known trademarks, generally does not grant cross-border protection. Once a trademark is successfully registered in an overseas country, the company whose trademark has been preemptively registered is not allowed to use the trademark in that country, otherwise it will constitute trademark infringement. Therefore, to prevent trademark squatting, companies should pay attention to cross-border protection.
Preventing trademark preemption, applying for trademark registration as early as possible, and retaining evidence are the most important points in the entire process, which is what industry insiders call the priority principle. Whoever registers first will be the first to have exclusive rights. This requires companies to speed up and, if necessary, entrust intellectual property agents to leave others behind.
In summary, in order to improve the success rate of trademark registration and shorten the registration time, companies should apply for trademark registration as early as possible. The above is the relevant knowledge about the above issues compiled by Hualu editor for you. This website provides you with professional lawyer consultation. If you have any questions, you are welcome to enter the Legal Savior Network for consultation.
