What is a graphic trademark?
What is a graphic trademark? Refers to a trademark consisting solely of graphics or symbols.
The graphics that can be used in graphic trademarks cover a very wide range, with unlimited space for change and easy-to-express visual appearance. They are not limited by language and text. No matter what language or region is used, people can easily recognize it as long as they know the graphics.
Generally speaking, the main body of a graphic trademark is composed of an extremely simple geometric figure (such as a straight line, a curve, a regular triangle, etc.). can easily be regarded as lacking in distinctiveness.
A graphic trademark with distinctive features should have a clear The main body and visual center make people think of the role of a name as soon as they see the figure. Otherwise, a messy combination of graphics with no main body or multiple themes will not only be detrimental to consumers’ recognition and memory, but also detrimental to calling names. Even if it is approved for registration, it will be very difficult to protect it.
When using a trademark composed of graphics, graphics prohibited by Articles 10 and 11 of the Trademark Law shall not be used. Since the expression methods of graphic design are ever-changing, even the same object can be designed into different patterns with certain differences and be used in different graphic trademarks. In addition, since everyone has different intuitive feelings about graphics, it will lead to different subjective judgment results. Therefore, if there is no original pattern design, it is more difficult to review the pre-registration and post-registration protection of purely graphic trademarks than it is for word trademarks. Bigger.
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