A service mark (also known as a service mark or service mark) refers to a mark used by operators providing services to distinguish the services they provide from those provided by others. Also called a service mark.
What is a service mark
1. Service marks also consist of words, graphics, letters, numbers, three-dimensional logos and Color combinations, as well as combinations of the above elements.
2. In economic activities, some enterprises "Products" are not provided to consumers as tangible goods, but as some kind of commercial services to meet consumer needs. Such as travel services, repair services, insurance services, entertainment services, transportation services, postal and telecommunications services, etc. Such different "products" provided by different companies also need different marks to distinguish them.
For example, China's "Civil Aviation", the United Kingdom's "British Airways", Germany's "** Airline", etc., they all provide the same service, but each has different service marks. Service trademarks have the same nature as commodity trademarks, except that commodity trademarks provide consumers with goods, while service trademarks provide consumers with services.
How to use service marks
How to use service trademarks? Commodity trademarks can use registered trademarks directly on products, while services provide an intangible product and cannot carry tangible trademarks. The reason why this has attracted attention is because the first instance of the case , the judgment of the second instance court directly gave general instructions on the scope of use of service marks: the scope of use of service marks should be limited to service places, service signboards, service tools, service supplies, commercial transaction documents, advertising materials and other items used for the provision of services. Items used.
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The services referred to here refer to services with labor elements provided by the tertiary industry for consumers.
