Trademark design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that people can naturally make associations when seeing the trademark. , thus creating recognition for the enterprise. Trademarks are closely related to the operation of enterprises. Trademarks are an indispensable element of daily business activities, advertising, cultural construction, and external exchanges. As enterprises grow, their value continues to grow. Someone once asserted: "Even if a The fire burned down all the assets of ** Coke, and ** Coke can get back on its feet with its trademark." Therefore, enterprises with a long-term vision attach great importance to trademarks and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it does not objectively reflect the corporate spirit and industry characteristics, and has a scientific and beautiful shape logo, when the enterprise develops and makes changes and adjustments, it will cause unnecessary waste and losses to the enterprise. After the Bank of China changed its logo, only the outdoor media removed and replaced nationwide caused a loss of 20 million yuan.
In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, all of which can be applied for registration as trademarks . The logo of a trademark should also have distinctive features and be easily identifiable, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.