What is a trademark
Trademark is what people usually call "brand" and can be seen everywhere in social life. The essential function of a trademark is to distinguish the source of goods or service providers. Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide. A sign with distinctive features that distinguishes the source of goods or services and consists of words, graphics or a combination thereof.
Trademark is a specialized legal term. After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". Trademarks are subject to Under the protection of the law, registrants have exclusive rights. Famous trademarks in the international market are often registered in many countries. China has a distinction between "registered trademarks" and "unregistered trademarks". Registered trademarks are protected by law after being registered with relevant government departments Trademarks, unregistered trademarks are not protected by trademark laws.
Trademarks are intangible assets of enterprises. There is no fixed determination of the value of trademarks. Trademarks are important in the investment or business process. The value as an asset refers to the amount of capital contained in trademark assets. It refers to its capital value, not honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark. Evaluate the estimated value it can bring to the enterprise.
Trademarks are used to identify goods or services by ensuring that the trademark registrant enjoys The trademark registrant is protected by the source of services, or by licensing others to use it for remuneration. Broadly speaking, trademarks promote a positive and enterprising spirit around the world by rewarding their registrants with recognition and economic benefits.
Trademark protection also deters counterfeiters such as Unfair competitors use similar distinguishing marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thus promoting the development of international trade. Trademarks are an important part of product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and unique personality can well decorate products and beautify packaging, making consumers happy to buy.
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