Registering your own trademark is to better protect the trademark and is protected by my country's Trademark Law. So what is a wordmark? I believe many people are confused about what can be registered as a trademark. In response to this question, the editor of Legal Savior Network will give you a detailed answer below.
What is a word mark
The so-called word trademark refers to the pure use of Words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the six elements of trademark combination stipulated in Article 8 of the Trademark Law.
As the text that constitutes the trademark, it can be Chinese characters ( Simplified or traditional Chinese characters (variant Chinese characters cannot be used), Chinese pinyin, ethnic minority characters, English and other countries’ characters or letters, numbers, different characters can be used in combination.
As the letters that make up the trademark, they refer to the pinyin text Or the smallest writing unit of phonetic symbols, including pinyin characters, foreign letters such as English letters, Latin letters, etc. The original Trademark Law classified trademarks consisting only of letters into the category of word trademarks. However, the newly revised Trademark Law in 2001 regarded letters as one of the constituent elements of a trademark. This provision is more realistic and convenient for trademark supervisors. The department reviews and approves trademark registration applications in accordance with the law.
Numbers as elements of a trademark are alsoIt is a new provision of the new Trademark Law. The numbers constituting the trademark can be either Arabic numerals or Chinese uppercase numerals.
Generally speaking, a single letter or number due to lack of Distinctive, so it cannot be registered in most countries in the world that adopt censorship systems. Therefore, there must be more than two letters or numbers before it can be used as a word mark.
Text or numbers in different languages can interact with each other. For combination, the combination of words can use words with meaning, or words made up without any meaning.
Word trademarks shall not be used. Article 10 of the Trademark Law Words prohibited from use as stipulated in Articles and Article 11.
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① When reviewing trademarks in my country, in addition to Chinese characters (including Chinese pinyin), English Except for trademarks composed of text that are directly searched based on the meaning of the text, other text is searched as graphics after being classified into graphic elements.
②Except Chinese characters, Chinese Pinyin, English and English In addition to letters, when applying for registered trademarks for other ethnic minority characters and foreign characters and letters, an additional explanation should be given as to which words they are and their corresponding meanings. Otherwise, they will be interpreted according to similar Chinese or English meanings, or will be interpreted as having no meaning.
Therefore, if there are no special needs, Chinese characters (including Chinese Pinyin) or English characters should be the first choice for word trademarks.
The text font in a word trademark can be printed, written or artistic, etc., when the text font is deformed in a certain pattern When expressed, this kind of trademark has broken away from the original character of the word trademark and become a graphic trademark.
Word trademarks are easy to call names and easy to publicize. Since words are a significant part of a trademark, their words, meanings, pronunciations, glyphs, and writing methods play an important role in identifying them. Therefore, it is easy to judge the difference and easy to protect. However, word trademarks are also easily restricted by language and characters.
In order to better help you solve your problem, you can entrust local experienced lawyers to provide you with professional legal services through the Legal Savior Network to maximize your legitimate rights and interests. Protection.
