What is the difference between product barcodes and trademarks
In various commercial activities in the commodity market, there are many Other signs or marks that are very similar to the trademark. Some of them are related to the commodity economy, but they are different from the trademark used on the goods. Some of them are used on the goods and are attached to the same thing as the trademark and have the same owner. These signs or marks can easily be confused with trademarks, so it is necessary to introduce them in detail
Commodity barcode is composed of a set of bars, spaces and corresponding characters (Arabic numerals) arranged according to certain rules. It is used to represent the information mark of the store's automatic sales management system or to classify goods. Encoded representation of the markup.
Due to the uniqueness of the encoding, a There is only one code for a product item, a manufacturer or a country (region). Once a product item, manufacturer or country (region) is determined, it will never change. Moreover, a set of numbers in the product barcode must also combine the country (region), manufacturer and product. This product item code can ensure that the code identification of the product is specific and unique in a country (region) or even the world. Although commodity barcodes are widely used in modern commodity sales automation management, they often appear on the packaging or attachments of commodities at the same time as trademarks, and are closely related to trademarks. However, due to the different functions between the two, the difference is also obvious.
(1) Expression form and marked content are different
Commodity barcode is a means of identifying commodities consisting of bars, spaces and corresponding characters, and is only a means of distinguishing commodities to adapt to computer automated management. These codes The numbers themselves and their positions do not indicate any characteristics or specific information about the goods.
Trademarks are made of words, graphics and their combinations. A mark is a mark used to identify the producer or operator of a commodity.
(2) Use The purposes are different
The barcode is mainly to facilitate automated sales in stores used for management.
Trademarks are mainly used to facilitate consumers to purchase goods. in use.
(3) Different national competent authorities
The State Administration of Quality and Technical Supervision is responsible for the management of bar codes nationwide.
The Trademark Office of the State Administration for Industry and Commerce is responsible for the management of national trademarks.
(4) Different legal characteristics
Barcodes do not have exclusive, proprietary, timely and valuable attributes. Any use of barcodes can only harm the users themselves, but will not cause infringement.
Trademarks are proprietary, exclusive, and timely and valuable attributes, counterfeiting other people's registered trademarks, insinuating or using other people's registered trademarks without the consent of the trademark owner will cause infringement and should bear legal liability.
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