What is the difference between trademark transfer and trademark change
The transfer of a registered trademark is different from changing the name of the registrant. When the name of the registrant is changed, the subject of the registered trademark does not change, only the name of the registrant changes. When a registered trademark is transferred, its subject has changed, and the owner of the transferred trademark is no longer the original registrant.
For the former, for example, if the name of a trademark registrant (enterprise) changes, you only need to apply for change registration;
For the latter, if the trademark registrant (enterprise) converts a partnership into a limited liability company, although its business name and address have not changed, it has essentially transformed into a new corporate legal person, so the transfer registration procedures should be completed .
Trademark transfer is an act by which a trademark registrant transfers the exclusive right to use a trademark to another party in accordance with legal procedures during the validity period of the registered trademark. Trademark transfer generally takes the following forms: contractual transfer, inheritance transfer, and transfer due to administrative orders. The transfer forms of registered trademarks include contractual transfer and inheritance transfer. Contractual transfer refers to the transfer of a registered trademark by signing a transfer contract between the transferor and the transferee; inheritance transfer refers to the death or incapacity of an individual or an individual business owner registered in accordance with the law, and the legal heir inherits his or her registered trademark. .
After the trademark is approved for registration, if the name, address or other registration information of the trademark registrant changes, the trademark registrant shall apply to the Trademark Office for corresponding change procedures. For trademarks that have been applied for but have not been approved for registration, you can also apply to the Trademark Office to change the name, address, and agent of the applicant, or to delete the products specified in the registration application. If the exclusive right to use a trademark is transferred due to a business merger, merger or restructuring, the transfer procedures must be completed. If the name of the trademark registrant is changed, the exclusive right to use the trademark will not be transferred. There are two ways to apply for changing the name, address or other registration matters of the trademark registrant. One is to entrust a nationally recognized trademark agency to handle it; the other is for the applicant to go directly to the trademark registration hall of the Trademark Office.
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