What is the importance of protecting well-known trademarks
First, protecting well-known trademarks is one of our country’s obligations international obligations. Since the Paris Convention was revised in 1925 and provisions for well-known trademarks were added, countries around the world have paid increasing attention to the protection of well-known trademarks. The Agreement on Trade-Related Aspects of Intellectual Property Rights (the "TRIPs" Agreement) also includes well-known trademarks in the scope of protection, which inevitably leads to the use of the degree of protection of well-known trademarks as a measure of a country or region's level of protection of intellectual property rights. important standards. As a member state of the Paris Convention, our country must assume the obligations stipulated in the Convention and provide special legal protection to well-known trademarks.
Second, to maintain fair competition, it is necessary to establish a legal protection system for well-known trademarks. After my country entered the market economy, some unscrupulous businessmen adopted unfair competition methods that violated business ethics to obtain illegal benefits. my country's socialist market economy pays attention to legality and fair competition. To make the market economy develop in an orderly and healthy way, it is necessary to establish a special legal protection system for well-known trademarks.
Third, my country’s well-known trademarks must be recognized internationally To obtain special legal protection, it is necessary to establish a special legal protection system for well-known trademarks. Now, intellectual property rights have entered a period of international protection. The openness of the world economy has integrated international economic and trade., in international economic and technological exchanges, we must follow certain international practices and fulfill our obligations under international conventions. In order for our country's famous and high-quality products to occupy a corresponding share in the international market, we must expand sales. This must first solve the legal protection of the sales place, especially the legal protection of trademarks in industrial property rights. In order to achieve special legal protection for the trademarks of Chinese enterprises in other countries, the prerequisite is to deal with it in accordance with the "principle of reciprocity" in foreign-related laws. Although my country has given special legal protection to some well-known trademarks from other countries around the world, the lack of an effective legal system makes it difficult for others to convince others, and it has even become an excuse not to provide special legal protection for my country's well-known trademarks.
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