What is the relationship between trademark and signboard? What is the difference between brand and trademark?

"Brand" and "Trademark" are a pair of concepts that are easily confused. Some companies mistakenly believe that a product becomes a brand after registering a "trademark". In fact, trademarks and brands are both related and different. Below, the editor of Legal Savior Network will share with you the difference between a trademark and a brand and whether a brand can be registered as a trademark.

What is the relationship between trademarks and signboards, and what is the difference between brands and trademarks

1. What is the relationship between trademarks and signboards

"Signboard" in the Chinese Chinese Dictionary is explained as: hanging in front of the store Brand as a logo. Signboards have a long history in our country. Some old signboards are well-known far and wide and have endured for a long time, such as Quan*de, Tong*tang, Da*cun, Yidege, Rui*xiang, etc. which are well-known at home and abroad. For enterprises, the sign itself is a valuable intangible asset on which to operate. With the development of the economy, the scope of signboards in today's society has expanded. For example, the appearance of corporate buildings, light boxes, and neon lights are all forms of signboards, and companies can often use signboards to achieve the purpose of advertising.

The content of the signboard is generally composed of the company's name, trade name, trademark, company's unique advertising language and other words that directly indicate the characteristics of the company, combined with aesthetic design. It sometimes consists of the company's name, trade name, trademark, etc. alone, and sometimes they are used in combination.

2. The difference between brand and trademark Where

"Brand" and "Trademark" are a pair of concepts that are easily confused. Some companies mistakenly believe that a product becomes a brand after registering a "trademark". In fact, the two are both related and different.

Sometimes the two concepts can be used interchangeably, but sometimes they cannot be used interchangeably. Brand is a market concept, which emphasizes the establishment, maintenance and development of the relationship between enterprises (operators) and customers. Trademark is a legal concept that emphasizes the protection of the legitimate rights and interests of producers and operators. Trademarks in my country are divided into "registered trademarks" and "unregistered trademarks". A "brand" can be a registered trademark or an unregistered trademark. In addition, brands and trademarks can be transformed. If the brand is registeredOnce the exclusive right is obtained, it is converted into a trademark, which has legal significance. It is with the help of the legal role of trademarks that the interests generated by the brand beyond the value of the product itself can be protected.

The above is the relevant knowledge compiled by Hualu editor for you on the issue of "What is the relationship between trademarks and signboards". This website provides you with professional lawyer consultation. , if you still have any questions, welcome to the Legal Savior Network for consultation.