What is the significance of recognizing a well-known trademark
From a business perspective, running a business is managing a brand Every time a company produces a high-quality product, every time it provides a high-quality service, every time it advertises, it is all to enhance its brand awareness. Winning the brand also wins the competition in the market. Well-known trademarks are a concentrated expression of a company's popularity and reputation.
From the perspective of corporate capital operation, corporate The increase in brand awareness means that the intangible assets of the company are increasing. A Hong*shan trademark is worth tens of billions. We can see the importance of a well-known brand. Obtaining the recognition of a well-known trademark also means that The company gained a huge benefit.
Not only that, the corporate trademark has been recognized as a well-known trademark In the future, you can also obtain special protection that ordinary goods cannot enjoy. The exclusive rights and prohibition rights of the trademark can be extended to other non-similar goods or services. This can effectively prevent the company from being affected by other people's famous brands and is conducive to corporate protection. and promote your own brand.
Combining the above points, obtain the recognition of well-known trademarksIt has significant significance to the following four aspects of the enterprise:
(1) Huge economic benefits.
A well-known trademark is a combination of brand awareness and reputation , which was determined by the authoritative department in accordance with legal procedures. In the minds of consumers, this is the real thing rather than a self-proclaimed "famous brand". The comprehensive benefits brought by this will enable enterprises to gain a greater leading advantage in the fierce market competition.
(2) Enterprise Intangible assets have increased significantly in value. Well-known trademark is the highest honor in China's trademark field. Obtaining well-known trademark recognition can further enhance the company's brand image and greatly increase the value of the company's intangible assets.
(3) Laws that may expand well-known trademarks Protection:
1. The scope of protection is expanded. That is to say, it not only protects the exclusive rights of the trademark within the scope of the approved registration of the trademark, but also prohibits others from using the trademark without authorization in other related fields. This can effectively prevent others from "free riding" and dilute the company's brand, and at the same time lay a solid foundation for the company to adopt diversified development and widely use core brands in multiple production and service fields when the time comes;
2. Strengthen protection. In combating malicious registration of trademarks, combating the impact of trademarks on different and dissimilar goods and services, and combating similar trademarks identification and other aspects will receive greater protection;
3. Increased areas of protection. Not only protection is provided in the field of trademarks, but also in other fields such as business names and Internet domain names. China's well-known trademarks can still receive more protection. This will further highlight the distinctiveness of the trademark and make it more The intangible assets of trademarks have greatly increased in value.
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