Famous trademark recognition What is the meaning of
① It is helpful for enterprises to establish their brand image. Because the recognition process is the process of promoting the trademark and expanding the awareness of the trademark;
② It is helpful to enhance the market competitiveness of corporate trademarks. As mentioned before, identifying a well-known and famous trademark can enhance consumers' trust in the goods marked by the trademark and thus choose to purchase;
③It is helpful to standardize the trademark use behavior of enterprises. Because the recognition process is a beneficial promotion for enterprises to learn and master trademark laws and trademark knowledge, and it is also a testing process for enterprises to manage trademarks and standardize their usage behaviors.
④ It is helpful to protect the company’s exclusive rights to trademarks. Because well-known and famous trademarks are the focus of protection by local industrial and commercial administrative departments. Such as the Trademark Law, the Provisions on the Recognition and Protection of Well-known Trademarks, and the well-known trademark protection regulations and provisions of local industrial and commercial administrative departments, etc.; have formulated protection regulations for well-known and famous trademarks that are different from those of general trademarks.
The process of identifying famous trademarks
(1) Application: To apply for recognition of a provincial famous trademark, an application should be submitted to the Provincial Administration for Industry and Commerce, and the Trademark Management Office of the bureau will be responsible for the acceptance of applications. When applying for a famous trademark, the applicant should fill out the "Provincial Famous Trademark Recognition Application Form", provide relevant materials, and provide valid certification documents in recent years.
(2) Recommendation: Municipal Administration for Industry and Commerce After accepting the application, if it is deemed that it meets the conditions for provincial famous trademark recognition, it will be recommended to the Provincial Famous Trademark Recognition Committee after signing a recommendation opinion; if it is deemed that it does not meet the conditions for recognition, it will not be recommended and the applicant will be notified.
(3) Recognition: Provincial Administration for Industry and Commerce Organize and establish the Provincial Famous Trademark Recognition Committee to be responsible for the recognition of famous trademarks in the province. If it is recognized as a provincial famous trademark, the Provincial Administration for Industry and Commerce will issue a "Provincial Famous Trademark Certificate" and make an announcement; if it is not recognized, the Provincial Administration for Industry and Commerce will return the materials and explain the reasons in writing.
(4) Extension: The validity period of a famous trademark is Three years. If the title of "Provincial Famous Trademark" needs to be retained upon expiration of the validity period, the trademark owner shall submit an application for renewal before the expiration of the validity period of the famous trademark. The filing and review of the renewal application shall be subject to the initial recognition procedures of the famous trademark.
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