What is the unique packaging of goods
The unique packaging of goods is used to identify the goods and facilitate portability, storage and transportation. Auxiliary objects and containers used on goods; product decoration is the words, patterns, colors and their arrangements added to the goods or their packaging in order to identify and beautify the goods. Product packaging and decoration, like trademarks, are identification marks of goods and fall within the scope of intellectual property rights.
Compared with other commercial signs, the unique packaging and decoration of goods generally have the following characteristics:
First, the unique packaging and decoration of the product generally reflect the content of the product in an intuitive form and reflect the specific external form of the product. For example, moon cakes can be directly used on the packaging of moon cakes. The pattern of the soap can directly highlight the words "moisturize the skin" on the decoration;
Second, the unique packaging and decoration of the product uses aesthetic patterns, colors and shapes to decorate the product, beautify the product and promote the product. It does not need to be distinctive, as long as it can achieve the purpose of promotion and purchase. That’s it. This is most different from trademarks. Trademarks should be identifiable and distinctive. For example, some folk-conventional auspicious signs such as New Year’s greetings and the word “Fu” are not suitable for use as trademarks, but they can still be used as trademarks.Text on product packaging and decoration;
Third , the unique packaging and decoration of goods are generally not proprietary and exclusive (except for well-known products), and others cannot be prohibited from using the same or similar unique packaging and decoration, because the words and graphics on the unique packaging and decoration of goods are generally Without focusing on differentiation, it is unfair for its unique packaging and decoration to be exclusive to only one family;
Fourth, the unique packaging and decoration of the product can change the pattern and text at any time according to market needs, giving it greater flexibility.
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