What is the trademark infringement of online search engines
With the continuous development of network technology, as a more technical and covert The more aggressive search engine trademark infringement has become another form of trademark infringement after the emergence of domain name squatting. Online search engine trademark infringement refers to the behavior of using other people's trademarks, especially well-known ones, or treating them as unmarked, so as to cause confusion among consumers and seek unfair benefits. Mark-free itself is a software parameter of Hypertext Markup Language, which is used to describe websites and related content. If a webmaster embeds someone else's trademark in his own source code, and when a user enters keywords to search for someone else's trademark through a search engine that provides online query services, the webpage will be ranked at the front of the searched webpage. In this way, the webpage will be ranked first. The click-through rate of the website increases, and the website owner can also get higher advertising and sales revenue, expanding his influence. At the same time, the promotional website that truly belongs to the trademark has been greatly reduced in value because it cannot be entered. This is a kind of damage to the legitimate rights and interests of both trademark owners and consumers.
Search engine trademark infringement is more sophisticated than domain name squatting Furthermore, it is no longer a naked infringement method like domain name squatting. After all, the trademark owner still has ownership of his website and domain name, but the number of visits to his web page is reduced, so that it cannot exert its due value. Because of this, the infringement method appears to be more subtle. But it is undeniable that no matter which of these two methods, as long as it meets the requirements, it constitutes infringement and should be subject to legal regulations and sanctions.
Article 57 of the "Trademark Law" Any of the following acts shall constitute an infringement of the exclusive right to use a registered trademark ：
(1) Without the permission of the trademark registrant , using the same trademark as its registered trademark on the same kind of goods;
(2) Using a trademark that is similar to the registered trademark on the same product without the permission of the trademark registrant, or using a trademark that is the same or similar to the registered trademark on similar products, which is likely to cause confusion;
(3) Selling goods that infringe the exclusive rights of registered trademarks;
(4) Forgery or unauthorized production of other people’s registered trademarks Or selling counterfeit or unauthorized registered trademarks;
(5) Without the consent of the trademark registrant, change the registered trademark and put the goods with the changed trademark into the market;
(6) Intentionally providing facilities for infringement of other people's trademark exclusive rights and helping others to carry out infringement of trademark exclusive rights;
(7) Causing other damage to the exclusive right to use registered trademarks of others.The above is the relevant content summarized by the editor of the Legal Savior Network. If there is anything else you cannot understand about this article, you can find a lawyer for consultation and guidance through the Legal Savior Network. They can tell you the answer directly.
